James Cuff - Multimedia Producer, Filmmaker and Social Media/Online Video Enthusiast http://www.james-cuff.com James Cuff is the multimedia producer for the Confused.com marketing department responsible for creating innovative, engaging and creative content across social media, PR and content based in Cardiff, Wales, UK Fri, 15 Mar 2013 10:32:58 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Another social media master class from Oreo (and Kit Kat) http://www.james-cuff.com/blog/2013/03/15/another-social-media-master-class-from-oreo-and-kit-kat/ http://www.james-cuff.com/blog/2013/03/15/another-social-media-master-class-from-oreo-and-kit-kat/#comments Fri, 15 Mar 2013 10:29:13 +0000 James Cuff http://www.james-cuff.com/?p=573 Read More]]> Following on from ‘that tweet’ during last month’s SuperBowl, Oreo has once again proven their social media awesomeness with a quick-thinking reactive response to a Twitter user (and Kit Kat).

@Laura_ellenxx got the balls rolling with the following innocuous tweet.

Kit Kat quickly, and rightly, responded with this amusing tweet but, by doing so, invited a reaction from Oreo.

Unsurprisingly, Oreo’s response was genius and promptly ended Kit Kat’s part in the conversation.

Well played Oreo, well played.

H/T FutureGeek via @AndrewBloch

]]> http://www.james-cuff.com/blog/2013/03/15/another-social-media-master-class-from-oreo-and-kit-kat/feed/ 0 The death of the Harlem Shake http://www.james-cuff.com/blog/2013/02/14/the-death-of-the-harlem-shake/ http://www.james-cuff.com/blog/2013/02/14/the-death-of-the-harlem-shake/#comments Thu, 14 Feb 2013 16:43:39 +0000 James Cuff http://www.james-cuff.com/?p=528 The end of the Harlem ShakeAll things must come to an end and that includes internet memes like The Harlem Shake. Heralded as being the new Gangnam Style early on, the Harlem Shake has apparently ‘died’ after only two weeks following this appearance on the Read More]]> The end of the Harlem Shake

All things must come to an end and that includes internet memes like The Harlem Shake.

Heralded as being the new Gangnam Style early on, the Harlem Shake has apparently ‘died’ after only two weeks following this appearance on the ‘Today’ Show.

According to David Wagner at The Atlantic Wire, “the hosts of the Today show committed meme murder” and Kevin Fallon at The Daily Beast noting that “It’s like when your mom says “I love that song” — the song immediately becomes uncool”.

After countless Harlem Shake parody videos, not to mention many brands already getting on the bandwagon, surely this video from YouTube legend Freddie Wong will be the one to end them all.

What do you think? Is there still life in the Harlem Shake?

]]> http://www.james-cuff.com/blog/2013/02/14/the-death-of-the-harlem-shake/feed/ 0 Is the Harlem Shake the new Gangnam Style? http://www.james-cuff.com/blog/2013/02/12/is-the-harlem-shake-the-new-gangnam-style/ http://www.james-cuff.com/blog/2013/02/12/is-the-harlem-shake-the-new-gangnam-style/#comments Tue, 12 Feb 2013 16:17:55 +0000 James Cuff http://www.james-cuff.com/?p=534 Harlem ShakeWatch out Psy, there’s a new dance craze taking over the internet. Good bye Gangnam Style, hello Harlem Shake. The Harlem Shake started life as the ‘albee’ dance in 1981 at a Harlem basketball game and was briefly resurrected by Read More]]> Harlem Shake

Watch out Psy, there’s a new dance craze taking over the internet.

Good bye Gangnam Style, hello Harlem Shake.

The Harlem Shake started life as the ‘albee’ dance in 1981 at a Harlem basketball game and was briefly resurrected by P Diddy in G.Dep’s video for Let’s Get It (at the very end).

Now, the Harlem Shake is a fully fledged internet meme on a par with Gangnam Style following Filthy Frank’s eccentric dance video set to Brooklyn-based DJ Baauer’s 2012 tune.

And, like Gangnam Style, it didn’t take long for YouTube to go crazy with countless Harlem Shake parody videos.

According to YouTube Trends Kevin Allocca, as of February 11th, “around 12,000 ‘Harlem Shake’ videos had been posted since the start of the month and they’d already been watched upwards of 44 million times”.

Here’s a playlist of my favourite Harlem Shake videos.

Have I missed any out? Let me know and I’ll add the best ones to my playlist.

]]> http://www.james-cuff.com/blog/2013/02/12/is-the-harlem-shake-the-new-gangnam-style/feed/ 0 The 10 best 2013 Super Bowl commercials http://www.james-cuff.com/blog/2013/02/04/the-10-best-2013-super-bowl-commercials/ http://www.james-cuff.com/blog/2013/02/04/the-10-best-2013-super-bowl-commercials/#comments Mon, 04 Feb 2013 17:21:50 +0000 James Cuff http://www.james-cuff.com/?p=539 Read More]]> On the field, Super Bowl XLVII will probably be remembered for the blackout, rather than the Ravens win or Beyonce’s epic halftime performance. Off it, the commercials proved to have the most social media buzz (Oreo’s viral tweet aside) with over 24 million real-time social media conversations taking place across Twitter, Facebook, blogs and forums for the duration of the game according to the LA Times.

Here are my picks for the 10 best 2013 Super Bowl commercials:

10. Jeep® – “Whole Again”

9. Budweiser – The Clydesdales: “Brotherhood”

7. Kia – “Space Babies”

8. Mercedes-Benz – “Soul”

6. Samsung – “The Next Big Thing”

5. Taco Bell – “Viva Young”

4. Oreo – “Whisper Fight”

3. Hyundai – “Team”

2. Audi – “Prom”

1. Ram – “Farmer”

]]> http://www.james-cuff.com/blog/2013/02/04/the-10-best-2013-super-bowl-commercials/feed/ 0 How Oreo won the SuperBowl http://www.james-cuff.com/blog/2013/02/04/how-oreo-won-the-superbowl/ http://www.james-cuff.com/blog/2013/02/04/how-oreo-won-the-superbowl/#comments Mon, 04 Feb 2013 10:34:23 +0000 James Cuff http://www.james-cuff.com/?p=571 Read More]]> Despite the millions of dollars spent on TV advertising during last night’s SuperBowl, a simple, and free, tweet from Oreo generated more social buzz than any commercial.

The clever use of real-time marketing from Oreo and 360i, their digital marketing agency, during the power outage generated 10,000 retweets in an hour, according to AdAge, and about 8,000 new Twitter followers for Oreo.

With a ‘social media war room’ in place at 360i’s headquarters in New York, Oreo proved that a simple idea executed extremely well, not to mention the ability to make decisions quickly, can be far more effective than an expensive TV commercial.

Further reading:
Read this BuzzFeed article about how Oreo got that tweet up so fast.

]]> http://www.james-cuff.com/blog/2013/02/04/how-oreo-won-the-superbowl/feed/ 0 Viral Video Vault – An existentialist French cat, the ring maker and a YouTube riddle explained http://www.james-cuff.com/blog/2012/06/29/viral-video-vault-an-existentialist-french-cat-the-ring-maker-and-a-youtube-riddle-explained/ http://www.james-cuff.com/blog/2012/06/29/viral-video-vault-an-existentialist-french-cat-the-ring-maker-and-a-youtube-riddle-explained/#comments Fri, 29 Jun 2012 16:36:07 +0000 James Cuff http://www.james-cuff.com/?p=493 Read More]]> In this week’s edition of the ‘Viral Video Vault’, we’ve got the return of Henri, the existentialist French cat, an extremely patient ring maker and an explanation to a YouTube riddle. Enjoy!

Henri 3, Le Vet

Nike Basketball: The Ring Maker

Why do YouTube views freeze at 301?

Thai Health Promotion Board- Smoking Kid

Code Club – The Interview

]]> http://www.james-cuff.com/blog/2012/06/29/viral-video-vault-an-existentialist-french-cat-the-ring-maker-and-a-youtube-riddle-explained/feed/ 0 Viral Video Vault – Shaking in public, Hovercat and what old men really do at night http://www.james-cuff.com/blog/2012/06/22/viral-video-vault-shaking-in-public-hovercat-and-what-old-men-really-do-at-night/ http://www.james-cuff.com/blog/2012/06/22/viral-video-vault-shaking-in-public-hovercat-and-what-old-men-really-do-at-night/#comments Fri, 22 Jun 2012 15:13:55 +0000 James Cuff http://www.james-cuff.com/?p=490 Read More]]> In this week’s edition of the ‘Viral Video Vault’, we’ve got a hilarious shake weight prank with some priceless reactions from the public, a good spin on the virality of pets and what old men really do at night. Enjoy!

Epic Shake Weight Prank

ASPCA: Hovercat

Nike Commercial – Magic Soccer Night

Behind the scenes at a McDonald’s photo shoot

Petition Impossible

]]> http://www.james-cuff.com/blog/2012/06/22/viral-video-vault-shaking-in-public-hovercat-and-what-old-men-really-do-at-night/feed/ 0 Viral Video Vault – Holding hands, thanking haters and clean balls http://www.james-cuff.com/blog/2012/06/15/viral-video-vault-holding-hands-thanking-haters-and-clean-balls/ http://www.james-cuff.com/blog/2012/06/15/viral-video-vault-holding-hands-thanking-haters-and-clean-balls/#comments Fri, 15 Jun 2012 15:34:02 +0000 James Cuff http://www.james-cuff.com/?p=487 Read More]]> In this week’s edition of the ‘Viral Video Vault’, we’ve got a hilarious hand-holding stunt, a wonderful response to YouTube trolls and some clean balls from Lynx. Enjoy!

Holding People’s Hand

Thank You Hater!

LYNX Body Buffer and Shower Gel: Cleans Your Balls

Cool New Tide Detergent Video

The light is your friend

]]> http://www.james-cuff.com/blog/2012/06/15/viral-video-vault-holding-hands-thanking-haters-and-clean-balls/feed/ 0 Viral Video Vault – Call me baby, I feel dizzy and how to reset your password http://www.james-cuff.com/blog/2012/06/08/viral-video-vault-call-me-baby-i-feel-dizzy-and-how-to-reset-your-password/ http://www.james-cuff.com/blog/2012/06/08/viral-video-vault-call-me-baby-i-feel-dizzy-and-how-to-reset-your-password/#comments Fri, 08 Jun 2012 18:28:34 +0000 James Cuff http://www.james-cuff.com/?p=484 Read More]]> In this week’s edition of the ‘Viral Video Vault’, we’ve got a Call Me Maybe lip dub performed by the Miami Dolphins cheerleaders, a kid that feels ‘dizzy’ after anaesthesia and a funny look at how annoying it is to reset your password. Enjoy!

Miami Dolphins Cheerleaders Call Me Maybe Lip Dub

I feel dizzy!

Reset Your Password

‘Call Your Girlfriend’ cover by Lennon & Maisy Stella

If You Ever Need Someone – The Family Bones

]]> http://www.james-cuff.com/blog/2012/06/08/viral-video-vault-call-me-baby-i-feel-dizzy-and-how-to-reset-your-password/feed/ 0 Viral Video Vault – A lip dub wedding proposal, poor imitations and a Facebook STD http://www.james-cuff.com/blog/2012/06/01/viral-video-vault-a-lip-dub-wedding-proposal-poor-imitations-and-a-facebook-std/ http://www.james-cuff.com/blog/2012/06/01/viral-video-vault-a-lip-dub-wedding-proposal-poor-imitations-and-a-facebook-std/#comments Fri, 01 Jun 2012 17:16:25 +0000 James Cuff http://www.james-cuff.com/?p=479 Read More]]> In this week’s edition of the ‘Viral Video Vault’, we’ve got a wonderfully orchestrated lip dub wedding proposal, Volkswagen’s fantastic use of YouTube PPC Advertising and a PSA parody of Facebook’s Timeline. Enjoy!

Isaac’s Live Lip-Dub Proposal

VW – The Original Click

I Have Timeline

Next Day New World

Direct TV: Look Alikes

]]> http://www.james-cuff.com/blog/2012/06/01/viral-video-vault-a-lip-dub-wedding-proposal-poor-imitations-and-a-facebook-std/feed/ 0