British Lions Tour Guide
I was given the task of the branding and design of the Wales on Sunday British Lions Tour Guide 2005.Wales on Sunday readership rockets during the rugby season and this particular issue was heavily advertised based on the strength of the guide.
The design of the supplements cover was based on a 'Clash of the Titans' idea. The Lions logo was manipulated in a similar fashion to the way club crests are shown on Sky Sports. The 'Lions 2005' logo was designed in a broken up stlye as if representing the fierce nature of the sport and the impending physicality of the contest.